Boston Globe Opinion Piece by Wayne Lowell, President & CEO of Senior Whole Health
Published March 24, 2016

IKE SWETLITZ describes a movement that has the potential to revolutionize how the health care profession looks at and treats different races (“New lessons about race and health,” Stat, March 14). But we should consider going even further by extending this new approach to ethnicity while avoiding both biological and cultural stereotypes.

Health care is already moving in the direction of individualized care. A patient assessment should look beyond race, gender, and even age, and include such health determinants as community supports, the safety of the patient’s neighborhood, and the patient’s family structure. When possible, the assessment should be conducted by a care worker with the same ethnicity as the patient, and the individualized care plan should be delivered in a culturally sensitive way. This would lead to better adherence by the patient.

Juraci Capataz of Senior Whole Health helped coordinate the health fair on June 4th at Buttonwood Senior Center in New Bedford. Senior Whole Health co-sponsored the event along with the New Bedford Council on Aging. The Senior Scope magazine published a photo. Click here to view.

Lowell, MA., September 26, 2014 —A lot happened in 2004. The Red Sox won their first World Series in 86 years and the New England Patriots won Super Bowl XXXVIII. Google launched Gmail. Former President Ronald Regan passed away and the popular sitcom "Friends" aired its finale.

In health care, something less noticed but nonetheless momentous was taking place. Massachusetts was launching a new, bold, experimental model in senior care – one that would come to shape our entire health care system.

Ten years after signing up its first member, Senior Whole Health recently topped 10,000 members, including nearly 1,000 in Middlesex County.

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Veteran Health Plan Executive Becomes President of Senior Whole Health of Massachusetts 

CAMBRIDGE, MA, Aug. 28, 2014 – M. Keith Peifer, a veteran health plan executive with a track record of growing membership, has been named president of Senior Whole Health (SWH) of Massachusetts, the company announced today.

October 5, 2014 — The New York Times

To the Editor:

Your article describes an all-too-typical scenario for seniors who want their final days to have quality and meaning. There is a solution, but it needs to be more quickly and fully embraced by policy makers and the health care community.

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Brockton, MA — Senior Whole Health was awarded the Community Impact Award on June 16, 2014.

Senior Whole Health booked revenue of more than $400 million last year, serving poor sick elders. The ten-year-old, for-profit Cambridge, Mass.-based company, plans to take advantage of trends towards targeting high-risk populations for cost savings to strike deals with hospital systems and to expand out of state.

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