SWH Hosts Health Care Briefing and Ice Cream Social in Brockton

Caffrey Towers event comes amid SWH expansion and growth in area

BROCKTON, Mass., July 9, 2008 -- Senior Whole Health (SWH), a health care plan for low-income seniors, today hosted an old-fashioned ice cream social where Brockton seniors learned about a new, comprehensive approach to care designed to keep them living independently.

The Caffrey Towers event came amid SWH's expansion and growth in the Brockton area. Available to seniors who qualify for Medicare and Medicaid, SWH now cares for half of the eligible population in Brockton. SWH's successful approach to caring for seniors was also the subject of a recent piece in The Boston Globe.

"Brockton and Senior Whole Health have proven to be successful partners in providing quality care to seniors," said John Baackes, CEO of Senior Whole Health, who was joined at the event by Brockton Mayor James Harrington. "We look forward to continuing this relationship and keeping Brockton seniors healthy and independent."

In addition to caring for 50 percent of Brockton's eligible senior population, SWH has partnered with several area providers, physicians and nursing homes. SWH has directly impacted the local economy with the hiring of additional SWH staff at Old Colony Elderly Services, a SWH partner and Aging Services Access Point (ASAP). Old Colony Elderly Services recently acquired additional space at its Brockton headquarters.

SWH also recently established a full-time caregiver advocate to assist family members who are responsible for the care of elderly relatives. SWH is believed to be the only program to provide this option.

About Senior Whole Health

Founded in 2004 and headquartered in Cambridge, Massachusetts, SWH is a privately-held company offering intensive, integrated case management services for Medicare/Medicaid dual eligibles and includes Medicare Part D. SWH's Senior Care Options Plan (SCO) plan is designed for people who are 65 or older and live in the Senior Whole Health service area. SNPs serve the persons eligible for MassHealth Standard who reside either in the community or in a nursing home. For more information, go to www.seniorwholehealth.com or call 1.888.794.7268.