Senior Whole Health Celebrates Best Year Ever

Record Single Year Enrollment Reflects Singular Focus, Dedicated Employees, Language and Cultural Sensitivity

Dec. 10, 2012 — Senior Whole Health (SWH), the state's largest health plan for poor seniors, will end 2012 with its largest ever single-year increase in enrollment, SWH Chairman and CEO Wayne Lowell said today.

More than 1,200 poor seniors joined SWH in 2012, pushing company-wide total membership past the 10,000 mark – a 50 percent increase since 2009, he said. To service its growing membership, SWH also expanded its clinical team by 20 percent and hired an additional 30 employees in 2012, he added.

Lowell attributed SWH's continued growth and strength as a company to a combination of factors, all stemming from SWH's unique role as the only health care company in Massachusetts dedicated exclusively to taking care of poor seniors.

"We're good at taking care of poor seniors because that's all we do. We don't do anything else. Everything we do is oriented around the needs of that population," he said.

"Our employees visit and interact with our members constantly. They know the members and the members know them. Our employees speak the language of our members and understand their cultures. All of this stems from our singular mission of keeping our members healthy," Lowell added.

SWH, which began operating in Massachusetts in 2004, is the largest of four Senior Care Options (SCO) plans in the state. In 2008, SWH was named the fastest-growing private company in the entire nation by Inc. Magazine.

The SCO program was designed to keep elders living independently at home. SWH covers all services reimbursable under Medicare and MassHealth. Members have an individualized care plan, 24-hour access to care, and support services such as home care, adult day care, and family caregiver support.

According to a study commissioned by MassHealth (, SCOs have reduced nursing home admissions for long-term custodial care by almost half. A University of Massachusetts Medical School survey of SCO members ( found that they "were quite happy with the program, the services they received, and the personnel who provided them."

About Senior Whole Health
Since enrolling its first member in Massachusetts in 2004, Senior Whole Health (SWH) has led the way as an affordable and innovative health care plan for "dual-eligibles" -- people who qualify for both Medicare and Medicaid. Senior Whole Health is both an approved Medicare Special Needs Plan (SNP) and a Medicare Part D Plan. Available in Massachusetts and New York, Senior Whole Health provides members with better experiences through personal care management and comprehensive benefits. Senior Whole Health's vision is to be a national leader in integrated health care that is simple, comprehensive, humane and respectful of its members. Senior Whole Health's mission is to maximize our members' quality of life, health, security and independence by offering a voluntary health care plan that's simple to join, provides security and peace of mind through support and advocacy, and helps members live as independently as possible through comprehensive, community-based support and services.

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Pam Jonah
Howell Communications
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